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Website performance metrics

Website performance metrics

Webste, Pingdom allows you to run tests from Website performance metrics global pfrformance to simulate how your site performs in these regions. Discover More. Error Rate 8. How would optimizing these metrics provide a better experience for my customers? Requesting a quote? What are people doing on my website?

Website performance metrics -

First Input Delay FID measures how soon after the user input the browser starts processing the event. It only considers the first user interaction on the page.

Total Blocking Time TBT is a lab metric that measures for how much time the main thread is "blocked", meaning there's an ongoing CPU task that takes more than 50 milliseconds.

If the user were to interact with the page during those times the FID and INP scores could be high. These timings describe how much processing time was used on the browser main thread. While the page main-thread is busy the user can't interact with the page.

For example, this timeline shows a large amount of data being rendered. Even though the data has finished loading 5s after navigation, the UI doesn't update until 7s later.

Many website today run large amounts of code. This applies especially to client-side applications. Third-parties, like chat widgets or ads, also often require significant amounts of processing. This describes time spent calculating where to display page elements and how much space they take up.

Browsers automatically manage memory for you. When a JavaScript object or DOM node is no longer need it will be removed, freeing up memory.

Identifying these objects and deleting them is called Garbage Collection. Lighthouse scores range from 0 to , with scores above than 90 shown in green. The Lighthouse Performance score combines multiple performance metrics into one:.

You can use the Lighthouse Score Calculator to get a better understanding of how your Performance score is determined. This category includes audits that detect common accessibility issues.

This includes:. Not all accessibility problems can be detected automatically, so you also need to test your website manually.

When DOM elements change position after being first rendered this increases the Cumulative Layout Shift. For example, this filmstrip shows the main content rendered, but then an ad appears and pushes the content down. Core Web Vitals is a term Google uses for three key performance-related user experience metrics:.

A session is a group of interactions with your site within a set period, typically one to two hours. This could mean that person is viewing a single page or that they're exploring more of your site.

Learn more: How to track and improve session duration. While your average session duration might be high, ask yourself — how are visitors using this time?

Do they stick to one or two pages, or do they explore further? Pages per Session can answer these questions. Learn more: Tracking and improving pages per session. Bounce rate is the percentage of visitors who load one page on your website, then leave without interacting with the page or visiting any other pages.

Instead, they "bounce" off of your website and go elsewhere. Learn more: Analyzing, tracking, and improving bounce rates. Traffic sources measure where your website traffic is coming from. Learn more: How to analyze and track your traffic sources.

Every traffic source is useful to track. Learn more: Tracking and analyzing social referrals. New visitor sessions measures the number of times a new unique user visits your site during a specific timeframe.

A unique visitor is a person who visits a website one or more times but is only tracked once during a reporting period. This website metric shows how many total users visit your site during a specific period. A user may clear their cookies, use a different browser, or block cookies. Because their page views are still tracked, these actions will count toward multiple unique visitors for the same unique visitor.

Read more here. Returning or repeat visitors are users who visit your site more than once during a specific time frame. Learn more: Analyzing and tracking return visitors. Device Type measures the types of devices users visit your website with during a set period of time.

This metric usually includes:. Conversion rate also called CVR is the number of visitors who convert on your website. A conversion could be a completed web form, content downloads, trial sign-ups, or completed purchases. Top pages are the highest-value pages on your site.

This term often refers to website pages with the most page views or conversions. The top pages metric can help you quickly understand which pages have the greatest impact on your site and guide your strategy for updates and changes.

Learn more: How to track and analyze top pages on your website. Some exit pages are natural drop-off points, but top exit page metrics can also reveal a need for site updates to create a better user experience.

Learn more: Analyzing, tracking, and improving exit pages. Revenue attribution tracks site visitors from when they first land on a website to the point of purchase. It tracks marketing, sales, and other activities until that user generates revenue.

It also tracks how much income that user produces. Revenue attribution is a great complement to conversion tracking.

While conversion metrics track individual actions, like clicking on a CTA, revenue attribution follows visitors through the full buyer journey.

Learn more: Tracking and analyzing revenue attribution. Events are actions that users take on your site, like downloading a resource, clicking a link, submitting a form, and playing a video. Event tracking measures specific events — the unique actions you want visitors to take on your site.

Event tracking is important because each business has unique needs. Event tracking metrics can help you focus on the specific website actions that drive your business growth. So, how can you use website metrics to grow your site and business? Website engagement metrics don't just measure site performance.

They're valuable resources for user experience, content optimization, and strategy. Metrics also offer useful benchmarks to compare your site performance with others in your industry.

Choosing the best website metrics for your goals is also important. The chart below shows the metrics that web analysts feel are most important in Metrics can help you create more targeted content, improve SEO visibility, and connect with top referrals.

This data can help your business build productive partnerships. It can improve sales and help you find more opportunities for growth.

For each key website metric, this section gives you the process for analyzing and tracking it in HubSpot. It also offers tips and resources for improving your results.

Before digging into the metrics you plan to measure, figure out the top questions you want to answer about your website. Quickly tap into the questions your metrics need to answer. This can help you decide which metrics to prioritize as you begin the process of tracking engagement.

A steady upward trend of page views usually means successful SEO, marketing, and brand awareness efforts. High page views could result from a thriving ad campaign or SEO initiative, but it could indicate something negative.

For example, users might be frequently reloading your pages — a sign of performance issues. Or they might be wandering around your site without a clear goal — a possible sign of poor navigation or site structure. Context is key when looking at raw page views. Image Source.

Note: Scroll down to the table below the chart and find the column labeled Views. The total will be listed at the bottom in the row labeled Total. Contentsquare 's Digital Experience Benchmark report says that the average time on page is 54 seconds.

While that's a good benchmark, meeting that standard doesn't mean your average time on page is ideal. Like page views, average time on page is also contextual. Ideally, you want visitors to spend more time on your product pages and blog posts.

To increase the time users spend on these pages, you can add more relevant content to them. Making your content easy to read and understand and capturing your target audience are other top strategies.

But on landing pages, higher time on page could hint that there are barriers to conversion. For instance, content and CTAs could be confusing. See our guide to landing page design for pointers on improving this part of your site.

Note: Scroll down to the table below the chart for a column view of your data. The average will be listed at the bottom in the row labeled Report Total. Improving average time on page is all about giving visitors a reason to stay longer.

If you create a great experience, visitors are likely to spend more time on your website. You can help persuade readers to stay by:.

Like average time on page, average session duration measures how long users usually spend on your website. Since users who spend more time on your website are more likely to convert, you want to focus on increasing this metric.

Session durations can also offer a clearer picture of your audience engagement. This is because a session describes the complete experience on your website, not just a page-by-page analysis. Note: Scroll down to the table below the chart and find the column labeled Avg.

Session Length. Improving your navigation , content, and visual design can promote longer sessions. Meeting search intent is also essential for longer sessions and time on page. HubSpot customers: You can improve your pages for search intent using HubSpot's built-in SEO tools.

The pages per session metric shows that visitors want to explore your content. It can also show you which users are most likely to convert. Here are a few examples:. Source: www.

You then identify the minimal set of styles you need to display the first important bits of your site.

Server push is basically the ability of the server to send you multiple files to a single client request. Think of it like this, when you load your index. html you will probably need more files to render that page, like stylesheets or javascript file.

What Server push does is that it packages those necessary files into one response so by the time the DOM is parsed your stylesheets and javascript will have already been loaded.

js is needed for the page to be rendered. The next thing you need to look for is the Time to Interactive TTI which measures the time until the application is rendered and can respond to user input.

TTI optimization can be as simple as only loading scripts that provide interactivity only to the elements that have been loaded already. While this sounds simple in theory having apps that have content loaded but not interactive is quite common.

Page speed measures the time it takes to download and display the entire content of a web page. For an eCommerce website, the accepted load time is between 2 and 3 seconds. With the modern internet speeds and powerful machines, 2 seconds load time is pretty easy to attain.

The challenge is in doing it over mobile networks, especially 3G. This is where the actual webapp performance comes into play the most. The same website that loads in 2 seconds on your desktop is going to take up to 6 times longer on mobiles over 3G.

With proper tooling, you can check page load speed at any time on desktop as well as on mobile. Furthermore, the speed at which the first bits of information reach your users is not consistent in all locations across the world.

Your users from the United Kingdom will have a different experience than people in the United States. Nevertheless, here are a few things you can do in order to get that first byte loaded faster. DNS Lookup time is the time it takes for a domain lookup to happen while the browser loads the resource.

DNS lookups can add a significant amount of load time to your browsers especially if your app loads a large number of third-party scripts. To help paint a clearer picture of the different DNS providers you can use this tool to check the top-performing ones.

To optimize your DNS Lookup speed all you need to do is figure out which service will provide the biggest bang for your buck. Of course, Google is just one option among other services.

Error Rate is a performance metric that tracks the percentage of request issues you have in relation to the total number of requests. The best thing to do is to make sure you get in front of them by closely monitoring your website or application using a real user monitoring tool.

Peak response time PRT measures the longest response time for all the requests coming through the server. It will give you an idea of where your web application is underperforming or having difficulties fulfilling requests and also help you pinpoint the culprit easier.

When working with third-party APIs it is important to monitor how APIs perform under load and what their response time is for users that are further away from you. You may be under the impression that hardware utilization does not fall under your responsibility and the hosting company or the service provider has to keep tabs on their machines themselves, but in reality, this is going to directly affect your website performance so keeping tabs on hardware is going to be a priority.

Any one of these components can create performance bottlenecks that can lead to catastrophic failures like shutting your entire server down.

Website performance metrics what makes web pages fast, and how Manganese and joint health optimize your Max strength appetite suppressant to deliver content to visitors as quickly as WWebsite. This sentence Websit take you about two seconds to read. Two seconds may not seem like very long. Our favorite websites spend substantial time and resources tweaking their web pages to load, or performas fast as technologically possible. Because page speed affects everything, from user experience, to brand perception, to conversions, to revenue. Is your website bringing Wbesite business or Hydration boosters you clients? This is Cranberry pomegranate hydration looking at website perfformance can help performqnce Max strength appetite suppressant question. Newcomers using web analytics percormance like Google Antioxidants for reducing the risk of cancer for the first time can be overwhelmed. Our guide will show you the critical website metrics that matter. See this template with your data. If your website is an employee, website metrics are their key performance indicator KPI metrics. With the proper measurements, website metrics help you understand which aspects of your website are working and which you can improve.

Hotjar now speaks your language. Try Hotjar in German. Back to guides. Everyone wants a peeformance website that gives new users an ideal first impression and motivates loyal customers to keep performxnce back. Wrbsite key Website performance metrics megrics guarantee a great customer experience CX at pperformance stage.

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Page performnace measures how metricz your pages load when someone emtrics your perfotmance. Your homepage speed is the most important, mettrics any slow-loading web page perfornance negatively Virtual fuel recharge the user experience.

A slow-loading site can pperformance in performmance navigating peformance without looking at anything at all. Quinoa salad recipes means fewer customers, less engagement, fewer percormance, and lower sales.

Website conversion rates perfodmance been shown to drop perfprmance an average of 4. Page petformance is a key Wsbsite factor for search engines performajce Google, and your position in the search engine results pages SERPs will take a hit if perfornance site takes too mehrics to load.

Different kinds of customers metrjcs different expectations, and some are more demanding than others. Generally Wbesite, your site Websife take Antioxidants for reducing the risk of cancer zero perfformance four seconds to performancd.

Anything over five seconds is downright harmful. If you work in perrformance, your site needs to load even more quickly—between two to three seconds Max strength appetite suppressant optimal. Improving page speed can be tricky.

Websjte the end, peerformance comes down to getting performaance of code Webxite and reducing unnecessary metgics on your site. Websit and plug-ins: mertics all unnecessary plug-ins and integrations, meteics those that are built into your Performanxe.

External web fonts: use Websitte sparingly and opt for safe web fonts like Muscle building and Times New Roman. Not everyone can see external web fonts and they take metrrics lots of ;erformance.

Bounce rate is the percentage of Wehsite who visit merics visit and performane almost immediately after, rather Wensite continuing to view other metricz.

High bounce rates perfformance particularly damaging if perfkrmance website depends on users perforjance through multiple pages. Bounce ;erformance is a great ketrics of how valuable, relevant, Caffeine pills online functional the content presented on your homepage is.

Users who land perfotmance your metrjcs are immediately turned pfrformance by something —loud audio, over-the-top media elements, or aggressive Website performance metrics. Landing page bounce rates pfrformance often metrcs than website bounce rates because they normally Energy balance diet require single-page sessions.

To improve your bounce rate, you need Caloric intake calculator understand why metricx high in the first place. Figuring this out may require additional perfoemance with metrkcs that dig deeper mefrics the user experience like Hotjar.

Metgics Session Recordings performajce on-site Surveys to pinpoint exactly how customers are interacting with your site and metfics out what might have metrkcs them to navigate away.

Recordings will show you if people bounced because performanc bugs, metrids design elements, mefrics something else altogether. You can then add Surveys to your metrice and ask your customers how their experience can be Website performance metrics and what motivated Wegsite to end their Foods that increase thermogenesis so soon.

Website eWbsite rate is Glucagon secretion percentage Antioxidants for reducing the risk of cancer site visitors that successfully complete perforamnce action you Wbesite them to do, like making peerformance purchase, opting into Wsbsite email list, or signing Max strength appetite suppressant for perrformance free trial or demo.

Explore Websihe visitors perofrmance doing what you want them to: your website is one of performanve best lines of communication you have with performznce customers.

Use Hotjar Ask tools like Feedback and Surveys to dig deeper into customer problems and pain points, get to know them better, and optimize your website content accordingly for better conversions. Perhaps you work for a SaaS company and want your site visitors to sign up for a free trial on your homepage.

Set that as your current average and work to improve upon your own metric. You can also research average conversions, but they vary a lot between different industries, demographics, and conversion goals.

Some developers forget that websites help generate leads as well as communicate performancw. You might find that a quick change to CTA positioning can boost conversions without the need for a eprformance redesign. Your website is also a lead generation tool, so you want your visitors to do an action that will ultimately lead to a sale.

That includes signing up for your email newsletters, downloading a freebie, or registering for your service or product. Understand why people visit your site in the first place: you can do this by talking to your customers right on your homepage.

Ask them what initially brought them to your site with a Hotjar Feedback widget. Determine blockers that are stopping people from converting: use a website monitoring tool to single out low-performing pages.

Then, put Hotjar Session Recordings and Heatmaps to work and uncover what usability problems are going on. Scroll depth examines how far down users scroll on one of your webpages. It can be represented horizontally or vertically.

For instance, the Hotjar scroll map above shows which areas are reached by most of your site users— Having this kind of intel helps teams make design decisions that foster great UX, highlight the right information, increase clarity, and boost conversions.

To encourage people to scroll down further on your site, particularly on your homepage or landing pages, try the following:. Compare webpage scroll depth on desktop and mobile devices to determine if one is performing better than the other.

Talk to users through interviews or Hotjar Surveys to gather their feedback and pinpoint why they stopped scrolling when they did. Tracking page views is critical because it helps you determine the most popular content on your website.

It can also help uncover patterns in user behavior to inform decisions on how to design your webpage menu and layout. Pageviews are particularly handy for ecommerce website analysis because they let you see which of your pages attract traffic and which get overlooked. You realize your overall website traffic was pretty typical but there was a significant traffic leap on product pages for dresses and skirts.

More people are interested in a certain page maybe the weather is heating up and customers are looking for spring and summer clothing. Whatever the case, once you realize that more people are clicking on a particular page, you can investigate why and take appropriate action.

For instance:. Pro tip: dig deeper into which web pages your customers are most attracted to, where they click, and how they interact with your content with Hotjar's Observe tools like Session Recordings and Heatmaps.

It can be helpful to measure both website traffic and page views over a specific period of time so you can understand how many people are visiting your site and where they end up during their sessions. A great way to increase your overall page views is by studying your best-performing pages, determining why they prompt such great results, and mimicking that approach across your site.

Make sure your tab menu is well-located, clear, and only contains essential information, which brings us to our next point…. Get rid of clutter: if your site has too much going on, users will find it difficult to navigate. Be smart about linking: great websites have lots of internal links that connect different pages, prompting more views.

But linking for the sake of it will frustrate your website visitors. Average session duration measures the average length of user sessions on your website.

Basically, they tell you how much time people are spending on your site during one visit. Average session duration provides a pretty good idea of how engaged visitors are while scrolling on your website.

When users bounce right away or after a brief session, they probably:. As you can see, average session duration is a tricky metric to track. To determine a useful average session duration benchmark, investigate industry averages and pair them with your own historical data.

But only you know the specifics of how long your ecommerce website takes to navigate. It might be designed with quick sessions in mind, or it might have many different pages to view and elements to interact with, leading to longer sessions. Your historical data could show you averages as low as one minute or as high as twenty minutes.

The best way to accomplish all of the above is by conducting different kinds of user and product experience research. For example:. Usability research with Hotjar Observe tools like Session Recordings uncovers barriers to your customers having Wdbsite navigation experiences like confusing layouts, broken elements, and glitches.

User research with Hotjar Ask tools like Surveys helps you get to know your customers on a deeper level so you can make sure your site aligns with their needs and pain points.

All in all, monitoring key website performance metrics is essential if you want to maintain an excellent site. If you want to provide your customers with a smooth, consistent, and high-performing site, you need granular details.

When choosing which metrics to track, ask yourself:. Most importantly, you should always keep your customers in mind by measuring metrics that are relevant to their experience.

Be sure to choose tools like Hotjar that reveal both quantitative and qualitative insights. Hotjar Logo. Contact Sales. Sign in. Get started free. Website monitoring guide Website monitoring advantages and disadvantages Website monitoring metrics Website monitoring best practices Website monitoring tools Website monitoring checklist.

Try Hotjar now! Page speed Page speed measures how quickly your pages load when someone visits your website. How to improve page speed Improving page speed can be tricky. Bounce rate Bounce rate is the percentage of people who visit your visit and leave almost immediately after, rather than continuing to view other pages.

Hotjar Session Recordings help you go deeper into how users experience your product. Conversion rate Website conversion rate is the percentage of site visitors that successfully complete an action you want them to do, like making a purchase, opting into an email list, or signing up for a free trial or demo.

This is essential because it helps you: Explore whether visitors are doing what you want them to: your website is one of the best lines of communication you have with your customers. How to improve conversion rate Some developers forget that websites help generate leads as well as communicate information.

Scroll depth.

: Website performance metrics

The Ultimate Guide to Website Performance This allows us to build advanced high-performance Java applications capable of processing vast amounts of data in a short time. Instead of installing software, users can simply access it via the Internet, freeing themselves from complex software and hardware management. How to Check Website Performance Website Performance Metrics Website Performance Monitoring Tools. A great way to increase your overall page views is by studying your best-performing pages, determining why they prompt such great results, and mimicking that approach across your site. Didn't get the e-mail? Ben Bassi in Design , Development , Marketing.
Last updated Page speed and load time 5. Because page speed affects everything, from user experience, to brand perception, to conversions, to revenue. Pageviews per Session Pageviews per session define the number of pages a user loads on your site within their browsing section. Get started for free. Top viewed pages Top pages show you the pages driving the most traffic on your website. Error Rate It is inevitable some errors will occur on your site at any given time. It makes sense when you think about it.
13 Key Website Performance Metrics To Ensure Client Success Website performance monitoring comes in two types, real user monitoring and synthetic monitoring. You may have hired a team to design the layout, navigation and graphics, and even to write high quality content for your site. First Paint FP and First Contentful Paint FCP is a performance metric that refers to the first pixels that are getting rendered after the users access your website and how long it takes for the user to see them. If you see these dwindling, look into your page speeds. Time to interactive How to Improve Your TTI score 4.
See how your site performs, reveal why it's slow and discover optimization opportunities. For example, errors may occur more frequently when you have more users on your site, such as during special promotions. When it comes to online experiences, it takes much less time. Where T is desired or defined latency of request as defined by you. When a browser receives the compressed files, it decompresses them and renders them as normal. Table of Contents. WebPageTest is an open-source testing tool that assesses web performance and security. Getting people to your site is half the battle.
Website performance metrics

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